Hello; I'm Charlie Lester. The Arts VA.

Tracey Christina Photography

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The Arts VA provides bespoke virtual assistant services to the arts industry. I work with a small team of VAs to support creative individuals and businesses from all sectors, including but not limited to, the performing arts, visual arts, design, music, writing, publishing and photography.

Working behind the scenes to support our clients, we enable them to remain in the spotlight of their business and focus on what they do best.


While we handle a freelancer's deal negotiations and submit their invoices, they can strengthen their relationships with clients and raise their profile. Production Managers can focus on the load-in and rehearsals, reassured that we are managing their inbox and keeping track of their budget.

I have a First Class B.A. Honours Degree in Drama and Performance, and a Masters in Producing Musical Theatre. I started my company, The Arts VA, in 2018, after 8 years at Cameron Mackintosh Ltd, where I worked on West End and international productions of Les Misérables, Phantom of the Opera, Miss Saigon, Hamilton, Mary Poppins, Barnum, and more.

As a VA, I have created a working week where I have the flexibility to balance a phone call with a client, the school run, marketing my business and a coffee with a friend. I feel grateful that my  family can benefit from having me at home, and I can continue working in an industry I love with brilliant, creative people.


I am the go-to VA for the arts because I am passionate about creating time for the people and things you love. I take care of the time-consuming admin tasks to enable my clients to focus on what they really want to be doing. 

Tracey Christina Photography

Meet Jenny Sherriff. VA for The Arts VA.

Hi I’m Jenny. I have a B.A. Honours Degree in English Literature and before having my little boy in 2019 I spent 10 years working for various theatre production companies and theatres. For 6 of these years I was at Cameron Mackintosh Ltd, where I worked on West End and international productions of Les Misérables, Mary Poppins, Hamilton, Phantom of the Opera, Barnum, Half a Sixpence and Miss Saigon. From the first time I went to the theatre to see Joseph and His Amazing Technicolor Dreamcoat at age 7, I have always been passionate about theatre, and combined with my love of organisation, lists and spreadsheets, being a VA for the arts is my dream job.