Have you ever thought about writing a blog? It can seem like a daunting task if writing isn’t your thing or you don’t have the time, but a professional blog is a great way of promoting yourself and your business. Here are some reasons why freelancers should consider starting a blog.
A cheap marketing tool
While you will have to dedicate some time and maybe a little bit of money, depending on which website you go for, writing a blog is a great way of promoting your business and service. Much cheaper than paying for an advert or a flyer, and you have full control over the content and design.
Promotes your skills
You can use your blog to show off your skills and provide more information to current and potential clients about your experience and knowledge. Case studies of previous work are a great way of showing off what you can do and how you made a project a success.
Spreads the word
Use your blog to announce any new products and services. Maybe you’ve recently done some new training or you are expanding your business - you can announce this on your blog and help spread the word.
Inspire new clients
Your website is the place where potential clients can read about you, but if you write a blog it can help them get to know you even better. If someone is undecided about working with you, this can really make a difference to whether you get the new business or not.
Helps reach new audiences
If you want to be found easily on search engines, your website should have regular content. A blog is a great way of doing this and will prevent your website going unnoticed. New content will increase your chances of your business reaching new audiences, which could lead to new opportunities.
Builds authority
Use your experience and knowledge to educate and advise your readers. This can help position you as an expert in your field.
If you’re interested in writing a blog for your business but don’t think you have the time or skills to do it, The Arts VA can help. Get in touch with Charlie to see how we can work with you to provide the content you need to further your business.
The Arts News
Jodie Comer, Sutton Foster, Emma Corrin, Emilia Clarke and Hugh Coles are among the stars nominated for The Stage Debut Awards.
Casting has been revealed for Merrily We Roll Along in New York. Daniel Radcliffe will take on the role of Charley Kringas, Jonathan Groff will play Franklin Shephard, and Lindsay Mendez as Mary Flynn. The show is set to begin previews on 21 November.
Get in touch!
If you have any questions about how you can work with The Arts VA, you can contact Charlie here. Have you found this blog helpful? You can read more advice about how you can get the best out of your business in these blogs: